RUBEN RODAS is a bi-coastal (NY-LA) Independent Filmmaker. His professional background includes extended experience as Director and Cinematographer of Narrative Films, Commercials , Music Videos , TV shows, Branded Content, and Documentaries.

Born in Asuncion, Paraguay. In the year 2001 he was recognized for his award winning short film “Paper Airplanes.” Consequently, he was hired as Director and producer for TV shows and promos at the Telefuturo network; Ruben is also the recipient of various awards including best TV show of the year for “Menchi” in 2001. In 2003 he joined producer Joel Cabrera and created the TV production company “FOQUS DIGITAL” where he directed several commercials and documentaries for some of leading national networks. In 2004 he came on board as one of the producers for two nationally televised sitcom series developed for the Telefuturo network: “GvsB” and “Animo Juan.”

In 2005 he joined the crew of the feature film “Miami Vice,” as Location Manager for the South American team division. There, he worked closely in the location scouting with director “Michael Mann” and cinematographer "Dion Bebe". That same year Ruben attended the New York Film Academy.

As cinematographer he had attended/learned on master classes from "Caleb Deschannel", and "Shane Hurlbut"; Ruben has extended experience and the ability to shoot in any Film (Arriflex, Panavision) and/or Digital formats including ARRI ALEXA XT, Amira, Alexa Mini, RED Epic/Dragon/Weapon, Sony F3/F5/F7, F55/F65, Phantom, BlackMagic, Canon and the latest DSLR cameras. 

Ruben has directed and shoot advertising campaigns and various content for high profile clients such as NBC Universal, HBO, ESPN, Dimasimo Goldstein, Taylor James, DOM360, Tuxedo, SunToyota, SteveWhite Volkswagen, TBC, Think Content, MTV, Montel Williams, Mario Testino, Cultnation, Psychology Today, Fairway, American Movie Co, Everlane, Memorial Sloan Kettering, Latin Vogue, US Vogue, Moves Magazine, Camp Shohola, Tibi, Handvaerk, Fidelity, Moonlight Brides, Adidas, H&M, Conde Nast, GAP, NY&Co, Betterment, Sallie Mae, The Alliance, Beach Body,, Humanscale, NY1, Montecristi, Tommy Cooper, Diageo, Christie's, Illy, Samsung, Marli NYC, Fame&Partners, Groupon, Spectrum, WWD, Roberto Coin, Kiss 5th Ave; and Tigo Sports just to name a few.

Ruben is presently living and base in New York City where he continues developing his craft working as Director, Cinematographer, Producer and Photographer. His work has been showcase in many film festivals and recognized with awards.